Media Matters: Reflective Representation in Advertising

Event Partners

Channel 4

Event Partners

Getty Images 25 Years

Tuesday 15th September 2020

Channel 4, London HQ, 124 Horseferry Road, London, SW1P 2TX

BOOK WITH CONFIDENCE SCHEME

FLEXIBLE OFFER: If nearer the time, you can’t attend in person for whatever reason, you can opt to watch the live stream of this event or the on demand videos, and we will refund 50% of the delegate fee – so book with confidence and guarantee that you and your team get the full speaker presentations to share.

About This Event

From content creation through to campaign delivery every single function in the creative process has an impact on how communities see each other and see themselves.

Across the course of the day our speakers will discuss and debate challenges, successes and setbacks looking to present practical steps that the entire media industry can commit to, to truly champion inclusion.

Each session will be complemented by a Q&A run by The Unmistakables to ensure that delegates have ample practical ‘takeaways’.

This is set to be a provocative conversation, we don’t want to create the umpteenth ‘lip service’ conference, this is a collaborative, constructive event where audience and speakers are participating together, rallying change.

Who Should Attend

  • Agencies
  • Creatives
  • Designers
  • Brand Managers
  • Publishers
  • Press

Book with confidence. This whole programme will be live streamed so you are still guaranteed to be able to take part if you can’t travel. In addition you will get the full on demand video boxset of the sessions so you can pick up every bit of creative intelligence to share will colleagues and take this essential conversation forward.

Expert Speakers

Hear from the key industry figures driving inclusion and diversity in the sector.

Afua
Abrafi
Commercial Model & Content Creator
Asad Dhunna - The Unmistakables
Asad Dhunna - The Unmistakables
Asad
Dhunna
Founder
The Unmistakables
Barry Jones - Channel 4
Barry Jones - Channel 4
Barry
Jones
Commercial Marketing & Events Lead
Channel 4
Christopher Kenna - Brand Advance
Christopher Kenna - Brand Advance
Christopher
Kenna
CEO & Founder
Brand Advance
Georgina Holt - The Stylist Group
Georgina Holt - The Stylist Group
Georgina
Holt
Executive Director
The Stylist Group
Guy Merrill - Getty Images
Guy Merrill - Getty Images
Guy
Merrill
Global Head of Art
Getty Images
Jane Wolfson - Hearst
Jane Wolfson - Hearst
Jane
Wolfson
Chief Commercial Officer
Hearst
Kieran Jay Ransford Johnson - I AM Castings
Kieran Jay Ransford Johnson - I AM Castings
Kieran
Jay Ransford Johnson
Director
I AM Castings
Lee Manton - Mullen Lowe and Outvertising
Lee Manton - Mullen Lowe and Outvertising
Lee
Manton
Creative Director
Mullen Lowe and Outvertising
Lindsay
Wade
Strategist
Heat + Deloitte Digital
Matt Salmon - Channel 4
Matt Salmon - Channel 4
Matt
Salmon
Interim Director of Sales
Channel 4
Dr Rebecca Swift - Getty Images
Dr Rebecca Swift - Getty Images
Rebecca
Swift
Head of Creative Insights
Getty Images
Rich Miles - Diversity Standards Collective
Rich Miles - Diversity Standards Collective
Rich
Miles
CEO & Founder
Diversity Standards Collective
Samantha Cannons - Channel 4
Samantha Cannons - Channel 4
Sam
Cannons
Senior Research Executive
Channel 4
Will McIntyre - Getty Imahes
Will McIntyre - Getty Imahes
Will
McIntyre
Director of Integrated Marketing
Getty Images

Event Programme

8:50-9:20

Registration & Coffee

9:20-9:30

Welcome

  • Narrowcast Media Group
  • Getty Images
  • Channel 4

9:30-10:30

First Panel // Content Creation

How can brands access representative content and diverse talent? Should brands be bringing this in house?
  • Will McIntyre, Director of Integrated Marketing, Getty Images
  • Kieran Jay Ransford Johnson, Director, I AM Castings
  • Rich Miles, CEO & Founder, Diversity Standards Collective
Q&A with Asad Dhunna – The Unmistakables

10:30-11:30

Second Panel // Ad Agencies

Creativity takes courage, does it make business sense to stick to the safe pitch?
  • Lee Manton, Creative Director, Mullen Lowe and Outvertising
  • Guy Merrill, Global Head of Art, Getty Images
Q&A with Asad Dhunna – The Unmistakables

11:30-12:00

Refreshments & Networking

12:00-13:30

Third Panel // Brand Decisions

How to make diversity and inclusion part of your brand identity, Risks vs Rewards
  • Dr Rebecca Swift, Head of Creative Insights, Getty Images
Q&A with Asad Dhunna – The Unmistakables

13:30-14:30

Lunch & Networking

14:30-16:00

Fourth Panel // Delivery

Working with broadcasters and platforms to champion diversity. How can we work together to ensure positive progression?
  • Matt Salmon, Interim Director of Sales, Channel 4
  • Christopher Kenna, CEO & Founder, Brand Advance
  • Georgina Holt, Executive Director, The Stylist Group
  • Jane Wolfson, Chief Commercial Officer, Hearst
Q&A with Asad Dhunna – The Unmistakables

16:00-16:15

Refreshments & Networking

16:15-17:15

Fifth Panel // Results

Committing to change means exploring new territory, what’s in it for brands?
  • Sam Cannons, Senior Research Executive, Channel 4
  • Lindsay Wade, Strategist, Heat + Deloitte Digital
  • Speaker, from Cannes Lions
Q&A with Asad Dhunna – The Unmistakables

17:15-17:30

Closing Keynote Presentation

17:30-19:00

Drinks Reception & Networking

Event Venue

Channel 4, London HQ, 124 Horseferry Road, London, SW1P 2TX

Our venue for this event is the iconic London HQ of Channel 4, located on Horseferry Road, just a few minutes walk from Victoria Train Station and Victoria, St. James’s Park and Westminster Tube Stations.

Contact Us

If you have any enquiries about this event please get in touch.

Contact Paul Rushworth on +44 (0)20 7324 4330 or email paul@narrowcastmedia.co.uk

Media Matters: Reflective Representation in Advertising