Event Partners

Channel 4

Event Partners

Getty Images 25 Years

Tuesday 15th September 2020

This event will be live streamed and made available on demand

Free to freelance and creative staff in agencies or register for £395 plus VAT

BOOK WITH CONFIDENCE SCHEME

The entire programme will be live streamed and each participant will receive the full, on demand, video boxset after the event so you can pick up every bit of creative intelligence to share will colleagues and take this essential conversation forward.

How do creative pipelines recover from COVID-19?

Will slow recovery and limited budgets stifle creativity in representation of diversity in advertising?

Can creatives make this crisis open new platforms and channels in the online world for creative work?

Prior to the COVID-19 crisis, many advertising channels and brands were innovating with reflective representation in images and campaigns. How does the spotlight on equality, awareness of inequality and Black Lives Matter influence commissioning and brand campaigns in future?

The UK hosts the leading creative cluster in creative advertising and reflective representation in advertising encouraged by organisations like Channel 4.

About This Event

From content creation through to campaign delivery, every single function in the creative process has an impact on how communities see each other and see themselves.

Across the course of the day our speakers will discuss and debate challenges, successes and setbacks looking to present practical steps that the entire media industry can commit to to truly champion inclusion.

Each session will be complemented by a Q&A with by The Unmistakables to ensure that delegates have ample practical ‘takeaways’.

Supporting Creatives in Advertising

In response to the devastating impact COVID-19 has had on the creative industries in advertising and the extensive freelance and creative companies that have lost work, there is a FREE invitation to creative and freelance staff to register for this online conference to contribute and help understand how the industry as a whole is responding as we come out of lockdown into a likely austere and frugal future.

Who Should Attend

  • Agencies
  • Creatives
  • Designers
  • Brand Managers
  • Publishers
  • Press

Expert Speakers

Hear from the key industry figures driving inclusion and diversity in the sector.

Afua
Abrafi
Commercial Model & Content Creator
Asad Dhunna - The Unmistakables
Asad Dhunna - The Unmistakables
Asad
Dhunna
Founder
The Unmistakables
Barry Jones - Channel 4
Barry Jones - Channel 4
Barry
Jones
Commercial Marketing & Events Lead
Channel 4
Christopher Kenna - Brand Advance
Christopher Kenna - Brand Advance
Christopher
Kenna
CEO & Founder
Brand Advance
Guy Merrill - Getty Images
Guy Merrill - Getty Images
Guy
Merrill
Global Head of Art
Getty Images
Jane Wolfson - Hearst
Jane Wolfson - Hearst
Jane
Wolfson
Chief Commercial Officer
Hearst
Kieran Jay Ransford Johnson - I AM Castings
Kieran Jay Ransford Johnson - I AM Castings
Kieran
Jay Ransford Johnson
Director
I AM Castings
Lee Manton - Mullen Lowe and Outvertising
Lee Manton - Mullen Lowe and Outvertising
Lee
Manton
Creative Director and Board Director
Outvertising
Lindsay
Wade
Strategist
Heat + Deloitte Digital
Matt Salmon - Channel 4
Matt Salmon - Channel 4
Matt
Salmon
Interim Director of Sales
Channel 4
Dr Rebecca Swift - Getty Images
Dr Rebecca Swift - Getty Images
Rebecca
Swift
Head of Creative Insights
Getty Images
Rich Miles - Diversity Standards Collective
Rich Miles - Diversity Standards Collective
Rich
Miles
CEO & Founder
Diversity Standards Collective
Samantha Cannons - Channel 4
Samantha Cannons - Channel 4
Sam
Cannons
Senior Research Executive
Channel 4
Will McIntyre - Getty Imahes
Will McIntyre - Getty Imahes
Will
McIntyre
Director of Integrated Marketing
Getty Images

This event is free for creative and freelance staff.

In addition, places are available to purchase at £395 plus VAT.

Creative and freelance staff only – Free place
All other advertising/publishing professionals and interested parties – £395 plus VAT

Book your place now to be part of this event and hear what leading creatives are doing to champion inclusion.

Event Programme

9:15-9:30

Welcome

  • Narrowcast Media Group
  • Getty Images
  • Channel 4

9:30-10:30

First Panel // Content Creation

How can brands access representative content and diverse talent? Should brands be bringing this in house?
  • Will McIntyre, Director of Integrated Marketing, Getty Images
  • Kieran Jay Ransford Johnson, Director, I AM Castings
  • Rich Miles, CEO & Founder, Diversity Standards Collective
  • Afua Abrafi, Commercial Model and Content Creator, Novelty Eye
Q&A with Asad Dhunna – The Unmistakables

10:30-10:40

Interval

10:40-11:40

Second Panel // Ad Agencies

Creativity takes courage, does it make business sense to stick to the safe pitch?
  • Lee Manton, Creative Director and Board Director, Outvertising
  • Guy Merrill, Global Head of Art, Getty Images
Q&A with Asad Dhunna – The Unmistakables

11:40-11:55

Interval

11:55-13:00

Third Panel // Brand Decisions

How to make diversity and inclusion part of your brand identity, Risks vs Rewards
  • Darain Faraz, Head of Brand, LinkedIn
  • Dr Rebecca Swift, Head of Creative Insights, Getty Images
Q&A with Asad Dhunna – The Unmistakables

13:00-14:00

Lunch

14:00-14:10

Introduction to the Afternoon Sessions

14:10-15:10

Fourth Panel // Delivery

Working with broadcasters and platforms to champion diversity. How can we work together to ensure positive progression?
  • Matt Salmon, Interim Director of Sales, Channel 4
  • Christopher Kenna, CEO & Founder, Brand Advance
  • Jane Wolfson, Chief Commercial Officer, Hearst
Q&A with Asad Dhunna – The Unmistakables

15:10-15:20

Interval

15:20-16:20

Fifth Panel // Results

Committing to change means exploring new territory, what’s in it for brands?
  • Sam Cannons, Senior Research Executive, Channel 4
  • Lindsay Wade, Strategist, Heat + Deloitte Digital
  • Speaker, from Cannes Lions
Q&A with Asad Dhunna – The Unmistakables

16:20-16:45

Closing Keynote Presentation

16:45

Closing Remarks

Contact Us

If you have any enquiries about this event please get in touch.

Contact Paul Rushworth on +44 (0)20 7324 4330 or email paul@narrowcastmedia.co.uk

Media Matters: Reflective Representation in Advertising