Event Partners
Event Partners
Tuesday 15th September 2020
This event will be live streamed and made available on demand
Delegate Fees
Book your place now to be part of this event and hear what leading creatives are doing to champion inclusion.
BOOK WITH CONFIDENCE SCHEME
The entire programme will be live streamed and each participant will receive the full, on demand, video boxset after the event so you can pick up every bit of creative intelligence to share will colleagues and take this essential conversation forward.
How do creative pipelines recover from COVID-19?
Will slow recovery and limited budgets stifle creativity in representation of diversity in advertising?
Can creatives make this crisis open new platforms and channels in the online world for creative work in advertising?
Prior to the COVID-19 crisis, many advertising channels and brands were innovating with reflective representation in images and campaigns.
How does the spotlight on equality, awareness of inequality and Black Lives Matter influence commissioning and brand campaigns in future?
The UK hosts the leading creative cluster in creative advertising and reflective representation in advertising encouraged by organisations like Channel 4.
From content creation through to campaign delivery, every single function in the creative process has an impact on how communities see each other and see themselves.
Across the course of the programme our speakers will discuss and debate challenges, successes and setbacks looking to present practical steps to which the entire media industry can commit to promote and champion inclusion.
Supporting Creatives in Advertising
In response to the devastating impact COVID has had on the creative industries in advertising and the extensive freelance and creative companies that have lost work, this is a FREE invitation from Channel 4 and Getty Images to creative and freelance staff to register for this online content, to contribute and help understand how the industry as a whole is responding as we come out of lockdown into a likely austere and frugal future.
How do you fit into and prosper in a more diverse and representative industry?
The event will be live streamed and the content curated into a Reflective Representation in Advertising boxset, for discussion across the industry.
Who Should Attend
- Agencies
- Creatives
- Designers
- Brand Managers
- Publishers
- Press
Expert Speakers
Hear from the key industry figures driving inclusion and diversity in the sector.
Afua
Abrafi
Commercial Model & Content Creator
Brinsley
Dresden
Head of Advertising & Marketing Law
Lewis Silkin LLP
Chloe
Davies
Head of PR & Partnerships
myGwork
Christopher
Kenna
CEO & Founder
Brand Advance
Guy
Merrill
Global Head of Art
Getty Images
Jane
Wolfson
Chief Commercial Officer
Hearst
Kieran
Jay Ransford Johnson
Director
I AM Castings
Lee
Manton
Creative Director and Board Director
Outvertising
Lindsay
Wade
Strategist
Heat + Deloitte Digital
Matt
Salmon
Interim Director of Sales
Channel 4
Rebecca
Swift
Head of Creative Insights
Getty Images
Rich
Miles
CEO & Founder
Diversity Standards Collective
Sam
Cannons
Research Manager
Channel 4
Susie
Walker
Head of Awards
Cannes Lions
Will
McIntyre
Director of Integrated Marketing
Getty Images
This event is free for creative and freelance staff.
In addition, places are available to purchase at £395 plus VAT.
Creative and freelance staff only – Free place
All other advertising/publishing professionals and interested parties – £395 plus VAT
Book your place now to be part of this event and hear what leading creatives are doing to champion inclusion.
About Team Enrolment
Never miss out again. Book your team enrolment to get the full Reflective Representation in Advertising boxset for one year to use and review in your own time and with your team.
Team Enrolment is the new smart option for your whole organisation to guarantee online access for your team to the latest updates without attending or being able to take time off.
Engage, update and motivate your staff with access to topical panel discussions with our experts, usually only available to a few key managers.
Benchmark yourself against industry leaders.
The challenge
- Social distancing and lockdown have limited professionals’ access to fast changing creative innovation
- Live attendance isn’t always possible due to other demands on busy staff
- Budgets limited for attendance and travel frozen, but the information is still essential briefing
- And value for money is a priority
Team enrolment gets round all those problems
Your next steps
Get your Reflective Representation in Advertising Team access for a single programme enrolment of £395 plus VAT.
Your organisation registers and arranges a single payment for the team enrolment.
With no travel or accommodation and free use and reproduction for one year, this works out at a fraction of the cost of traditional conferences.
Team leaders receive the free link and distribute it to as many of your staff membersas appropriate. It can be 10, 100 or 1000.
Team enrolment gives you and your organisation permission to use the content in staff briefings, recruitment, CPD, training and management debate for 12 months.
Any members of your team who are free to watch live on the daycan then do so for no extra cost to them.
For £395 + VAT you have enrolled your whole team for repeated access and use for a year.
- Individuals use the content for professional development
- Videos are shown as part of staff conferences, training or monthly staff meetings
- Managers can benchmark their service
- Staff who need to refresh or inform their practice have access to video briefings
Video is now the most effective communication mode for busy professionals.
The videos can be viewed on any internet enabled device from laptop to mobile phone anywhere in the world, at work, at home or on the move.
9:15-9:30
Welcome
- Katherine Stewart, Editor, Narrowcast Media Group
- Will McIntyre, Director of Integrated Marketing, Getty Images
- Barry Jones, Commercial Marketing & Events Lead, Channel 4
9:30-10:45
First Panel // Content Creation
Programme Chair
- Chloë Davies, Head of PR & Partnerships, myGwork
How can brands access representative content and diverse talent? Should brands be bringing this in house?
- Guy Merrill, Global Head of Art, Getty Images
- Kieran Jay Ransford Johnson, Director, I AM Castings
- Rich Miles, CEO & Founder, Diversity Standards Collective
- Afua Abrafi, Commercial Model and Content Creator, Novelty Eye
- Laura Johnson, Founder, Zebedee Talent Agency
Panel Discussion
10:45-11:15
Interval
11:15-12:30
Second Panel // Ad Agencies & Brand Decisions
Programme Chair
- Chloë Davies, Head of PR & Partnerships, myGwork
Creativity takes courage, does it make business sense to stick to the safe pitch?
- Lee Manton, Creative Director and Board Director, Outvertising
- Brinsley Dresden, Head of Advertising & Marketing Law, Lewis Silkin LLP
- Dr Rebecca Swift, Head of Creative Insights, Getty Images
Panel Discussion
12:30-14:00
Lunch Break
14:00-14:10
Introduction to the Afternoon Sessions
Programme Chair
- Chloë Davies, Head of PR & Partnerships, myGwork
14:10-15:10
Third Panel // Delivery
Working with broadcasters and platforms to champion diversity. How can we work together to ensure positive progression?
- Matt Salmon, Interim Director of Sales, Channel 4
- Christopher Kenna, CEO & Founder, Brand Advance
- Jane Wolfson, Chief Commercial Officer, Hearst
Panel Discussion
15:10-15:30
Interval
15:30-16:30
Fourth Panel // Results
Programme Chair
- Chloë Davies, Head of PR & Partnerships, myGwork
Committing to change means exploring new territory, what’s in it for brands?
- Sam Cannons, Research Manager, Channel 4
- Susie Walker, Head of Awards, Cannes Lions
- Lindsay Wade, Strategist, Heat + Deloitte Digital
Panel Discussion
16:30-16:45
Closing Keynote Presentation
Programme Chair
- Chloë Davies, Head of PR & Partnerships, myGwork
16:45
Closing Remarks
Contact Us
If you have any enquiries about this event please get in touch.
Contact Paul Rushworth on +44 (0)20 7324 4330 or email paul@narrowcastmedia.co.uk